I sell, and I build the systems I sell with.
I built the sales and CRM stacks at two startups from zero, at Sequence and at Viggle, then put an agentic outbound layer on top with Claude. Four years of selling inside B2B startups keep what I build grounded in how sellers actually work.
Open to Founding AE and GTM Engineer roles at early stage B2B and AI companies. Based in Toronto.
The system
- Source
- Qualifybrief with URLs
- Drafta source per claim
- Draft gatemechanical rules
- Account gateCRM history
Me
- I send
- Reply
- Discovery call
- API trial
- Pricing
- Signed
- Live in production
Illustration · real deal path, anonymised
- 400+
- companies cold emailed at Viggle, Jul to Oct 2026, on an outbound system I built on Claude, HubSpot, Apollo and Clay
- 15%
- of companies on Viggle’s newest API line wrote back, counting only replies from a person (10% across all lines)
- ~$47K
- closed at Viggle, plus 30+ API opportunities originated, 2 live in production
- 200+
- deals across 3 pipelines on the HubSpot stack I built at Sequence
Selected work
All work →- Agentic outbound that won’t send anything untrueFour scheduled agents, two gates, a person on send. 400+ companies, 15% human reply rate on the newest API line.7accounts worked2drafted3blocked2parked or queued0emails sentone demo run
- Viggle Console: a sales demo tool that became an MCP serverAn API console 6 colleagues use, then an MCP server that lets Claude run paid video batches with spending guardrails.
Projects
All projects →
About
More about me →
Hong Kong banking, then a Waterloo MBET, then Toronto startups. Hired to sell, I keep ending up building the system the job needs.
Tell me what you’re building.
I reply within two business days. You can also email me or message me on LinkedIn.